My new Sock Ruler arrived yesterday. I ordered it last Thursday night while I was at knit night because one of my knitting friends had one and she let me touch it and I got Knitting-Notion-Envy. It's a real affliction, people. The only cure was to order my own. It is a really sturdy plastic, reasonably priced, reasonable shipping costs (a big deal in Canada) and quick shipping. The sock Ruler people did not pay or compensate me to say any of this - it is my own unsolicited opinion. After the issues I have had lately with wonky measuring tapes this will be a nice change. If you are interested, The Sock Ruler can be found here.